Resources

Articles & insights.

Marketing tips, Shopify strategy, and product updates from the Propeller team.

Shopify Magic
Social Media3 min read

Shopify Magic vs. Dedicated AI Social Media Apps: What’s Actually Worth Paying For?

Shopify Magic is helpful, but it’s also easy to overestimate. It can generate copy, but it doesn’t run your social media operation. Dedicated AI social media apps exist because most merchants don’t struggle with writing a caption; they struggle with everything after the caption, planning, scheduling, publishing, measuring results, and proving ROI.

Propeller TeamMay 26, 2026
Outfy
Social Media3 min read

Outfy vs. Propeller vs. Predis: The Honest Shopify Social Media App Comparison (May 2026)

If you searched “Outfy vs Predis”, you’re likely trying to answer a simple question: Which Shopify social media app will help me post consistently without making my brand look templated or sound generic? In 2026, that’s the real dividing line—automation is common; brand quality is what separates tools.

Propeller TeamMay 25, 2026
Titan Toyz
Case Studies3 min read

Case Study: Titan Toyz Scales Organic Social Sales with Propeller

 Titan Toyz relies on frequent, platform-native content to keep products top-of-mind and convert interest into purchases. As their content output increased, the team needed a way to scale posting volume and consistency without adding more manual work, or losing track of what was actually driving sales. In May 2025, Titan Toyz installed Propeller to centralize social publishing and connect organic posts directly to revenue outcomes.

Propeller TeamMay 22, 2026
Predis Ai vs the alternatives
Social Media3 min read

The 9 Best Predis.ai Alternatives for Shopify Stores in 2026

Finding a smarter, more affordable social media tool that actually connects to your Shopify revenue shouldn't be this hard. Here are the best options and why one stands out.

Propeller TeamMay 19, 2026
Propeller Logo
Social Media1 min read

The real reason your social media isn't driving sales

It's not your product. It's not your prices. And it's probably not your posting frequency either.

Propeller TeamMay 19, 2026
Propeller Logo
Social Media1 min read

Your next customer is already watching, before they ever buy

Most store owners focus on converting customers. But before anyone buys, they spend time just watching.

Propeller TeamMay 17, 2026
Propeller Logo
Social Media1 min read

Why your store needs more than just product posts

If every post you share is a product post, your audience will tune out fast. The stores that build real followings aren't the ones posting the most promotions, they're the ones that show up in three different ways.

Propeller TeamMay 17, 2026
Afcc image
Case Studies3 min read

Case Study: Action Figure Comic Con's Successful Launch Through Strategic Social Media Management

Case Study: Action Figure Comic Con's Successful Launch Through Strategic Social Media Management

Propeller TeamApril 30, 2026
Propeller
Product Updates2 min read

Propeller Just Got a Major Upgrade — Here's Everything That's New

Propeller Just Got a Major Upgrade — Here's Everything That's New

Propeller TeamApril 27, 2026