Marketing tips, Shopify strategy, and product updates from the Propeller team.
Shopify’s AI-agent shopping capability reaches more than one billion listings, creating a potential new discovery and sales channel for merchants.
Shopify’s Canvas and expanded Shop app AI-agent access signal a wider role for AI in store design and shopping, with implications for merchant tools.
Retail technology signals point to rising interest in product tutorials, with Instagram comments asking how to use products and a first TikTok Shop LIVE.
Shopify Canvas lets merchants customize online stores through conversations with AI agent Sidekick, while the existing store editor remains in place.
Shopify's WebMCP checkout support lets authorized browser-based AI agents update checkout details and complete purchases, signaling a possible new sales channel.
Social commerce brings product discovery and checkout into Instagram, TikTok, and WhatsApp, creating new channel choices for direct-to-consumer brands.
Shopify’s October 2026 updates add heatmap analytics, a Weekly Sales Patterns report, AI image background editing, and reusable Sidekick skills.
Shopify now shares merchant product catalogs with Meta by default through Agentic Storefronts. Learn what this change means for catalog accuracy and visibility.
Shopify Agentic Storefronts automatically connect eligible stores to new AI shopping channels, changing product discovery, checkout, and attribution.