Resources

Articles & insights.

Marketing tips, Shopify strategy, and product updates from the Propeller team.

AllMarketing TipsShopify StrategySocial MediaProduct UpdatesCase Studies
Propeller-logo
Marketing Tips5 min read

Why Most Shopify Stores Fail at TikTok (and the Catalog-First Strategy That Actually Works in 2026)

If you've spent the last six months posting product videos to a TikTok account with 400 followers and a conversion rate that rounds to zero, you're not imagining it. Most Shopify stores are failing at TikTok, not because the platform doesn't work for ecommerce, but because they're running a 2021 playbook on a 2026 platform.

Propeller TeamJuly 23, 2026
Propeller-logo
Marketing Tips5 min read

Brand-Aware AI Copy: How to Train an AI to Write Captions That Don't Sound Like a Robot

You've been there: you paste your product into ChatGPT, ask for "an engaging Instagram caption," and get back something so generic it could be selling literally anything. "Elevate your everyday with our must-have new arrival! ✨ Shop now and treat yourself. #NewDrop #ShopSmall #TreatYourself"

Propeller TeamJuly 6, 2026
Your Startup's Secret Weapon: Why Being New Is The Advantage.
Marketing Tips2 min read

Your Startup's Secret Weapon: Why Being New Is The Advantage.

Your Startup's Secret Weapon: Why Being New Is The Advantage.

Propeller TeamApril 27, 2026
Patience: Stores Need to Play the Long Game with Social Media
Marketing Tips2 min read

Patience: Stores Need to Play the Long Game with Social Media

Patience: Stores Need to Play the Long Game with Social Media

Propeller TeamApril 24, 2026