Privacy Policy

Last Updated: April 23, 2025

At Exponent4 Inc ("Exponent4," "Company," "we," "us," "our"), we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, and share your information when you use Propeller ("App," "Services"), including interactions via third-party APIs.

1. Scope of This Privacy Policy

This Privacy Policy covers our treatment of personally identifiable information ("Personal Information") that we gather when you access or use our App or Services. This policy does not apply to the practices of companies that we do not own or control, or to individuals that we do not employ or manage.

2. Information We Collect

2.1 Personal Information You Provide

We collect information you provide directly to us, including:

Name

Email address

Shopify store information

Social media account information

Any other information you choose to provide

2.2 Information from Third-Party Services

When you connect third-party services to Propeller, we may collect:

Shopify: Store name, products, and related e-commerce data

Facebook: Profile image, display name, page ID, access tokens

YouTube: Account details and tokens for authentication

TikTok, Instagram, Twitter, and Pinterest: Relevant profile information for integration

2.3 Information Used for AI Content Generation

To generate social media content using AI, we process:

Product information from your Shopify store

Your brand voice and preferences (if provided)

Historical performance data of your social media posts

2.4 Automatically Collected Information

We automatically collect certain information about your device and how you interact with our App, including:

IP address

Device information

Browser type and version

Operating system

Usage data and analytics

3. How We Use Your Personal Information

We use your Personal Information for various purposes, including to:

Provide, maintain, and improve our Services

Send you technical notices, updates, security alerts, and support messages

Respond to your comments, questions, and customer service requests

3.1 How We Use Your Store Data

Generate social media content tailored to your products and brand

Monitor and analyze trends, usage, and activities in connection with our Services

Detect, investigate, and prevent fraudulent transactions and other illegal activities

4. AI-Generated Content and Your Privacy

4.1. Our AI technology uses your product information and other store data you provide to generate social media content. This process involves analyzing patterns and trends in the data to create relevant and engaging posts.

4.2. While the AI generates unique content for each user, it may use anonymized learnings from across our user base to improve its algorithms. Your specific product details and personal information are not shared with other users through this process.

4.3. You have control over the AI-generated content and can review, edit, or reject any post before it is published. Once you approve and publish a post, it becomes your responsibility and is subject to the privacy policies of the social media platform where it is posted.

4.4. We retain the AI-generated content and your interactions with it (approvals, edits, rejections) to improve our services and provide you with better content suggestions over time.

5. Sharing of Information

We do not transfer or disclose your information to third parties for purposes other than the ones provided:

With your consent

With third-party service providers who assist us in providing and maintaining the App

To comply with legal obligations

In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company

Between and among Exponent4 and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership

As we believe necessary or appropriate to protect the rights, property, and safety of our users and others

6. Data Retention

We retain your Personal Information for as long as necessary to provide the Services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

7. Security

We use reasonable measures to help protect your Personal Information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. However, no internet or electronic storage system is 100% secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your Personal Information, including:

Accessing, correcting, or deleting your Personal Information

Withdrawing your consent

Opting out of certain data collection or uses

To exercise these rights, please contact us using the information provided at the end of this policy.

9. Children's Privacy

Our Services are not directed to children under 13, and we do not knowingly collect Personal Information from children under 13. If we learn we have collected Personal Information from a child under 13, we will delete such information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting an announcement on our App or sending an email. Your continued use of our Services after any modification constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions or concerns about our privacy practices, this Privacy Policy, or the use of AI in our content generation process, please contact us from our contact page