Marketing tips, Shopify strategy, and product updates from the Propeller team.
Instagram updates in 2026 add affiliate links in Reels and expand creator tools for public accounts, boosting shoppable content opportunities.
AI marketing agents are helping DTC brands meet rising social content demands in 2026 with faster creation, scheduling, and reporting.
Instagram updates for September 2026 make public pro posts searchable on Google and push merchants toward more niche Reels content.
Instagram’s new Views metric puts Reels, Stories, Photos, and Carousels on one scoreboard and shifts attention to saveable content.
Instagram commerce in 2026 now sends product-tag clicks to merchant websites, making pixel tracking and revenue attribution more important than ever.
Shopify’s holiday push for the Shop app signals a bigger role for product discovery, AI search, and social commerce in merchant strategy.
Instagram’s 2026 algorithm update has changed how content gets seen. Likes still exist, but they matter less than they used to.
If you're running your Shopify store by yourself, you already know the math doesn't work. Instagram wants a post. TikTok wants a video. Facebook wants an update. YouTube wants something too. Meanwhile you're also packing orders, answering customer emails, sourcing inventory, and trying to remember the last time you ate lunch away from your laptop.
If you've ever stared at a single product page wondering how to turn it into a week's worth of content, you're not alone. Most ecommerce teams treat each product page as a dead end, a place shoppers land, not a place content originates. That's a missed opportunity. A well built product page already contains everything you need for a full multi-channel campaign: a hero image, a value proposition, specs, use cases, customer language, and a call to action.