Marketing tips, Shopify strategy, and product updates from the Propeller team.
Shopify Winter Editions 2026 introduces Sidekick, AI platform syndication, and the Shopify Product Network, with implications for merchant discovery.
Shopify reports fast year-over-year growth in AI-referred storefront traffic and orders, giving merchants a reason to review content and attribution.
A 2026 guide to Canada-U.S. ecommerce shipping explains full customs entry, potential duties and brokerage fees, and delivery planning for Canadian sellers.
Shopify reported $462 million USD in Q3 net income and outlined investments in Sidekick AI and the Shop app that could shape its merchant ecosystem.
Shopify is working with major card networks to extend Shop Pay across merchant checkouts, as AI-agent discovery emerges as a potential sales channel.
Shopify reports Q3 2026 results on Nov. 3, with growth and cash flow guidance worth watching for merchants and Shopify-native app businesses.
As Q4 ad competition builds around holiday attention, small retailers can use this market shift to review their organic social plans.
Use AI marketing tools with clear goals, careful privacy choices, and a short style guide to keep small-business content on brand and trustworthy.
Canadian small businesses are using AI for marketing drafts, brainstorming, and repetitive tasks ahead of the holidays, while protecting their brand voice.