Resources

Articles & insights.

Marketing tips, Shopify strategy, and product updates from the Propeller team.

All Marketing Tips Shopify Strategy Social Media Product Updates Case Studies

How to Attribute Instagram, TikTok, and Facebook Posts to Shopify Sales (Step-by-Step, 2026)

You posted three times this week. One of those posts drove $840 in sales. You have no idea which one. If that sentence describes your week, you're in good company, and you're leaving serious money on the table. Most Shopify merchants are flying blind when it comes to social content ROI. They know something is working; they just can't tell what. So they keep posting everything, hoping the right thing sticks, with no way to double down on what actually drives revenue.

Propeller TeamJune 3, 2026

Social Media3 min read

Best Xyla AI Alternatives for Shopify (And Why TikTok Users Are Switching in 2026)

If you're a Shopify merchant who found out your TikTok posts quietly stopped going out, without a single notification, you're not alone. In March 2026, users started leaving reviews on the Shopify App Store flagging exactly that issue with Xyla AI. One merchant put it bluntly: "Currently if you are not using the highest paid level they stopped sending to TikTok. There was no notification of this, I only found out when I noticed they were no longer showing up there."

Propeller TeamMay 30, 2026

Social Media3 min read

Shopify Magic vs. Dedicated AI Social Media Apps: What’s Actually Worth Paying For?

Shopify Magic is helpful, but it’s also easy to overestimate. It can generate copy, but it doesn’t run your social media operation. Dedicated AI social media apps exist because most merchants don’t struggle with writing a caption; they struggle with everything after the caption, planning, scheduling, publishing, measuring results, and proving ROI.

Propeller TeamMay 26, 2026

Social Media3 min read

Outfy vs. Propeller vs. Predis: The Honest Shopify Social Media App Comparison (May 2026)

If you searched “Outfy vs Predis”, you’re likely trying to answer a simple question: Which Shopify social media app will help me post consistently without making my brand look templated or sound generic? In 2026, that’s the real dividing line—automation is common; brand quality is what separates tools.

Propeller TeamMay 25, 2026

Case Studies3 min read

Case Study: Titan Toyz Scales Organic Social Sales with Propeller

Titan Toyz relies on frequent, platform-native content to keep products top-of-mind and convert interest into purchases. As their content output increased, the team needed a way to scale posting volume and consistency without adding more manual work, or losing track of what was actually driving sales. In May 2025, Titan Toyz installed Propeller to centralize social publishing and connect organic posts directly to revenue outcomes.

Propeller TeamMay 22, 2026

Social Media3 min read

The 9 Best Predis.ai Alternatives for Shopify Stores in 2026

Finding a smarter, more affordable social media tool that actually connects to your Shopify revenue shouldn't be this hard. Here are the best options and why one stands out.

Propeller TeamMay 19, 2026

Social Media1 min read

The real reason your social media isn't driving sales

It's not your product. It's not your prices. And it's probably not your posting frequency either.

Propeller TeamMay 19, 2026

Social Media1 min read

Your next customer is already watching, before they ever buy

Most store owners focus on converting customers. But before anyone buys, they spend time just watching.

Propeller TeamMay 17, 2026

Social Media1 min read

Why your store needs more than just product posts

If every post you share is a product post, your audience will tune out fast. The stores that build real followings aren't the ones posting the most promotions, they're the ones that show up in three different ways.

Propeller TeamMay 17, 2026