Marketing tips, Shopify strategy, and product updates from the Propeller team.
Retail technology signals point to rising interest in product tutorials, with Instagram comments asking how to use products and a first TikTok Shop LIVE.
Shopify Canvas lets merchants customize online stores through conversations with AI agent Sidekick, while the existing store editor remains in place.
Shopify's WebMCP checkout support lets authorized browser-based AI agents update checkout details and complete purchases, signaling a possible new sales channel.
Social commerce brings product discovery and checkout into Instagram, TikTok, and WhatsApp, creating new channel choices for direct-to-consumer brands.
Shopify’s October 2026 updates add heatmap analytics, a Weekly Sales Patterns report, AI image background editing, and reusable Sidekick skills.
Shopify now shares merchant product catalogs with Meta by default through Agentic Storefronts. Learn what this change means for catalog accuracy and visibility.
Shopify Agentic Storefronts automatically connect eligible stores to new AI shopping channels, changing product discovery, checkout, and attribution.
AI social media content is now a weekly task for many marketers, as Salesforce’s 2026 report shows generative AI adoption accelerating.
SKU-level attribution is becoming essential in social commerce as brands look to tie creator posts, TikTok Shop, and Instagram content to revenue.