Customer Journey Campaigns for Shopify: How to Run Launch, Promo, Restock, and Trend Posts That Convert
If you sell on Shopify, your social feed is probably doing double duty as a content calendar and a sales channel, and most of the time, it's not doing either job particularly well. Posts go out because it's "time to post," not because they're tied to a specific moment in a customer's relationship with your brand. The result is a feed full of pretty pictures and flat engagement, with no clear line from "someone saw this" to "someone bought this."
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