Marketing tips, Shopify strategy, and product updates from the Propeller team.
Retail technology signals point to rising interest in product tutorials, with Instagram comments asking how to use products and a first TikTok Shop LIVE.
Social commerce brings product discovery and checkout into Instagram, TikTok, and WhatsApp, creating new channel choices for direct-to-consumer brands.
AI social media content is now a weekly task for many marketers, as Salesforce’s 2026 report shows generative AI adoption accelerating.
Meta One’s new creator and business bundles add scheduling, analytics, links in posts, and AI tools that reshape social workflows for merchants.
Meta’s $18B teen settlement may change how Facebook, Instagram, TikTok, and YouTube handle teen engagement, reach, and scheduling.
Digital marketing updates for September 2026 include EU AI watermark rules, Meta AI ad insights, and new Google Search Console tracking.
Instagram updates for September 2026 make public pro posts searchable on Google and push merchants toward more niche Reels content.
Instagram’s new Views metric puts Reels, Stories, Photos, and Carousels on one scoreboard and shifts attention to saveable content.
Instagram commerce in 2026 now sends product-tag clicks to merchant websites, making pixel tracking and revenue attribution more important than ever.