
Articles & insights.
Marketing tips, Shopify strategy, and product updates from the Propeller team.


Best AI Marketing Tools for Shopify in 2026: What Actually Drives ROI
AI marketing tools for Shopify are shifting from content generation to execution, attribution, and brand-aware automation in 2026.
What Meta’s New AI Ad Tools Could Mean for Facebook and Instagram Marketing
Meta’s new AI-powered search ad product may change Facebook and Instagram marketing. Here’s what Shopify merchants should watch.

Instagram Updates in 2026 Open New Shoppable Content Options
Instagram updates in 2026 add affiliate links in Reels and expand creator tools for public accounts, boosting shoppable content opportunities.

Why AI Marketing Agents Are Becoming Essential for DTC Growth in 2026
AI marketing agents are helping DTC brands meet rising social content demands in 2026 with faster creation, scheduling, and reporting.

Why Shopify’s Holiday Push for the Shop App Matters
Shopify’s holiday push for the Shop app signals a bigger role for product discovery, AI search, and social commerce in merchant strategy.

Instagram and TikTok Algorithm Changes in 2026: What Small Ecommerce Brands Need to Know
Instagram’s 2026 algorithm update has changed how content gets seen. Likes still exist, but they matter less than they used to.
The Continuous Learning Feedback Loop: How AI Should Improve Every Post It Writes for Your Shopify Store
If you've tried an AI writing tool for your Shopify store, you already know the pattern. The first few posts feel promising. Then, by post twenty, you notice the same generic phrases creeping back in, the same tone that never quite matches how your brand actually talks to customers, the same disconnect between what performs on your store and what the tool keeps producing. Nothing gets better. It just keeps generating.