Resources

Articles & insights.

Marketing tips, Shopify strategy, and product updates from the Propeller team.

What Shopify Merchants Need To Know About August 2026 Platform Changes
Shopify Strategy2 min read

What Shopify Merchants Need To Know About August 2026 Platform Changes

Propeller TeamSeptember 22, 2026
Best AI Marketing Tools for Shopify in 2026: What Actually Drives ROI
Shopify Strategy2 min read

Best AI Marketing Tools for Shopify in 2026: What Actually Drives ROI

AI marketing tools for Shopify are shifting from content generation to execution, attribution, and brand-aware automation in 2026.

Propeller TeamSeptember 21, 2026
Propeller-logo
Shopify Strategy2 min read

What Meta’s New AI Ad Tools Could Mean for Facebook and Instagram Marketing

Meta’s new AI-powered search ad product may change Facebook and Instagram marketing. Here’s what Shopify merchants should watch.

Propeller TeamSeptember 15, 2026
Instagram Updates in 2026 Open New Shoppable Content Options
Shopify Strategy2 min read

Instagram Updates in 2026 Open New Shoppable Content Options

Instagram updates in 2026 add affiliate links in Reels and expand creator tools for public accounts, boosting shoppable content opportunities.

Propeller TeamSeptember 6, 2026
Why AI Marketing Agents Are Becoming Essential for DTC Growth in 2026
Shopify Strategy2 min read

Why AI Marketing Agents Are Becoming Essential for DTC Growth in 2026

AI marketing agents are helping DTC brands meet rising social content demands in 2026 with faster creation, scheduling, and reporting.

Propeller TeamSeptember 5, 2026
Shop App Holiday Push
Shopify Strategy2 min read

Why Shopify’s Holiday Push for the Shop App Matters

Shopify’s holiday push for the Shop app signals a bigger role for product discovery, AI search, and social commerce in merchant strategy.

Propeller TeamAugust 31, 2026
Instagram and TikTok Algorithm Changes in 2026: What Small Ecommerce Brands Need to Know
Shopify Strategy2 min read

Instagram and TikTok Algorithm Changes in 2026: What Small Ecommerce Brands Need to Know

Instagram’s 2026 algorithm update has changed how content gets seen. Likes still exist, but they matter less than they used to.

Propeller TeamAugust 28, 2026
Propeller-logo
Shopify Strategy5 min read

The Continuous Learning Feedback Loop: How AI Should Improve Every Post It Writes for Your Shopify Store

If you've tried an AI writing tool for your Shopify store, you already know the pattern. The first few posts feel promising. Then, by post twenty, you notice the same generic phrases creeping back in, the same tone that never quite matches how your brand actually talks to customers, the same disconnect between what performs on your store and what the tool keeps producing. Nothing gets better. It just keeps generating.

Propeller TeamJuly 14, 2026