Marketing tips, Shopify strategy, and product updates from the Propeller team.
Shopify’s AI-agent shopping capability reaches more than one billion listings, creating a potential new discovery and sales channel for merchants.
Shopify’s Canvas and expanded Shop app AI-agent access signal a wider role for AI in store design and shopping, with implications for merchant tools.
Shopify Canvas lets merchants customize online stores through conversations with AI agent Sidekick, while the existing store editor remains in place.
Shopify's WebMCP checkout support lets authorized browser-based AI agents update checkout details and complete purchases, signaling a possible new sales channel.
Shopify’s October 2026 updates add heatmap analytics, a Weekly Sales Patterns report, AI image background editing, and reusable Sidekick skills.
Shopify now shares merchant product catalogs with Meta by default through Agentic Storefronts. Learn what this change means for catalog accuracy and visibility.
AI video for ecommerce is reshaping product content in 2026, cutting production costs by up to 90% and opening social video to smaller brands.
AI tools for Shopify are reshaping content, support, SEO, and marketing in 2026. See what merchants are using most and why.
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Shopify AI search is driving higher-quality traffic and direct product-page visits, making optimized catalog content more important for merchants.