Propeller Just Got a Major Upgrade — Here's Everything That's New

We've been heads-down building, and today we're excited to share one of our biggest releases yet. From smarter image tools to a fully revamped help experience, this update is packed with features designed to make your social media workflow faster, easier, and more impactful. Let's dig in.

1. Image Validation & Optimization for Every Platform

Not all platforms are created equal, and neither are their image requirements. That's why we've introduced platform-specific image validation for Instagram, Facebook, and TikTok.

Now, when you upload an image, Propeller will automatically analyze it and surface personalized recommendations to help you optimize it for each platform. Whether it's aspect ratio, resolution, or file size, you'll know exactly what to tweak before you hit publish, so your content always looks its best, wherever it lives.

And to make editing even smoother, we've added pre-formatted crop settings right inside the platform. No more guessing or manual math. Just select the crop preset for your target platform and you're done. Clean, fast, and professional every time.

2. Brand New Video Editing Tools

That's right, you can now edit videos directly inside Propeller.

We know video is at the heart of social media right now, and we wanted to give you the tools to match. With this release, you can:

• Add filters to set the right mood and aesthetic
• Decorate your videos with overlays and creative elements
• Resize and crop to fit any platform's specs

We've also added full thumbnail support, pull a frame directly from your video timeline or upload a custom thumbnail of your own. First impressions matter, and now you have complete control over yours.

3. Increased Video Limits Across the Board

We've raised the bar on what you can upload. With expanded limits on video length, resolution, and file size, you can now publish content for every format your audience loves, Instagram Reels, YouTube Shorts, full-length YouTube videos, and everything in between.

Less time compressing, converting, and working around restrictions. More time creating.

4. A New Help Center Built Around You

Getting help should never feel like a chore. Our brand new Help Center puts everything you need right at your fingertips:

• Quick-link how-to videos to walk you through key features
• FAQs to tackle the most common questions fast
• Blog posts for deeper dives and best practices
• Direct contact options when you need to reach our team immediately, we'll get back to you fast

It's support that works as hard as you do.

What's Coming Next

This is just the beginning. We'll be following up this release with a full series of how-to videos walking you through each new feature step by step. Stay tuned, you won't want to miss them.

In the meantime, install, log in and start exploring everything that's new. We built this for you, and we can't wait to see what you create.