How Canadian Small Businesses Can Use AI for Holiday Prep

As holiday shopping season approaches, Canadian small businesses are looking for ways to make time for seasonal planning and customer service. A Constant Contact executive says businesses are turning to AI for marketing content, brainstorming, and repetitive tasks. These uses can help teams get started on work that might otherwise take valuable time during a busy period.

The useful distinction is that AI can assist with a task without taking over the creative decisions. It can help generate a starting point for marketing copy or offer ideas to consider. Staff can then check the details and revise the language so it reflects the business, its customers, and its usual way of communicating. That review is especially important for content customers will see.

The executive also cautions that generic AI-generated content can make a brand harder to distinguish. If every message sounds interchangeable, a business loses an opportunity to communicate what makes its own voice recognizable. Using AI for repetitive work while keeping people involved in the final draft can help preserve that distinction.

For a shop preparing for the holidays, a sensible first step is to identify a routine task where a draft or brainstorming support would be useful. Decide who reviews the result before it is used, and make sure the finished content sounds like the shop rather than a generic template. The article was published before the requested window, so its comments are best treated as background on an ongoing business concern, not as current reporting or a new operational directive. As seasonal planning continues, review which tasks AI can support without replacing staff judgment or the shop’s distinctive voice.